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Marketing Communications

Target your brand to markets and cultures around the world. When partnering with an advertising agency, we handle the management of all target country resources. No need to worry about consistency across marketsour project managers and transcreatives have a true understanding of the message in the source language, as well as how to deliver it for local consumption.  

Transcreation

Adapt marketing concepts from one language and culture to another, while staying loyal to the message of the source language or original creative brief. Experience working with the team that helped define a category of global brand messaging, by bringing together disciplines of culturally correct language conversion with marketing and creative savvy.

Translation & Localization

Your message may be subject to regulatory requirements, or it may involve technical or instructional material. If so, translation may be the appropriate method of handling your content. GLOBO translations read accurately and naturally. We integrate into your workflow to ensure that project outcomes meet the quality that you expect—on time and on budget.

On-Demand Translation

We understand the demands of this industry and have developed technology to help you get the word out faster than ever. GLOBO’s suite of on-demand services provides same-day translation of advertising copy, press releases and other urgent marketing messages.

In-Language Copywriting

When you need an entirely market-focused message, our in-market copywriters create for all media. From short copy to through-the-line campaigns, we will work from your original agency brief. It’s also critical that your brand or product name doesn’t miss the mark for your intended audience, so we will analyze and make recommendations based on your choices, or develop completely fresh ideas that make sense. We provide the extra support your agency needs or work directly with your marketing staff.

Interpreting

GLOBO’s face-to-face and video interpreting services support international events, multicultural market research, and global client meetings. Our comprehensive on-site interpreting services also support your meeting and event planning capabilities. We manage the entire process, from language to logistics. We even provide on-demand interpreters by phone in over 200 languages, 24/7, to help you respond to calls generated by your campaign from any country.

Marketing & Communications Services

We’ll collaborate with you in development of pitches and proposals, or jump in wherever you need us to in the creative development or production process. A partnership with GLOBO means that your client’s language and cultural requests are taken care of, from handling the creation of a multilingual advertising campaign to distributing a press release around the world.

  • Strategic Services.
  • Cultural and Creative Consulting.
  • Global Brand and Messaging Research, Analysis and Recommendations.
  • Brand and Product Naming.
  • SEO and Keyword Glossary Development.
  • In-Market Online Community Monitoring and Support.
  • In-Market Online Interaction.
  • In-Market Brand Ambassadors and Event Coordination.
  • Language Support by Phone, Email & IM for Customer Contact Centers.
  • Translation and Localization of Content.
  • Dynamic Translation and/or Analysis of Verbatims and Points of Feedback.
  • Conversion of Terms for Consumer Sentiment and Listening Services.

To learn more contact GLOBO and help your brand travel the world.

American Translators Association Corporate Member

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